COLOR PALETTE

As an integral part of Open Door's brand identity, the colors used in our marketing and design materials must reflect the essence of our church. The lush aqua and brigadier blue are our primary colors, which represent our values of faith, hope, and love. These colors are to be used in all Open Door branding and marketing materials. While white and black can be used as supporting colors in the Open Door branding, they should be used in moderation to maintain consistency and clarity. Additionally, we encourage the use of other complementary colors that are not listed here to add variety and creativity to the designs while still remaining true to the Open Door brand. It is important to follow the Open Door brand guidelines to ensure that all designs reflect our church's identity, message, and mission.

TYPOGRAPHY

Futura is a geometric sans-serif typeface that has been widely used in various design applications, including print, web, and branding. Designed in 1927 by Paul Renner, the font features clean, simple lines and a modernist, timeless look. Futura is an excellent choice for titles, headings, and body text, as it is highly legible and has excellent readability. It comes in several weights and styles, from light to bold and condensed to extended, providing flexibility in design choices. When using Futura, it is essential to consider spacing and alignment, as its geometric shapes can create visual imbalances if not used carefully. The Open Door Church style guide recommends using Futura for its modern, clean, and versatile design, creating a cohesive and professional look across all communication materials.

For print applications, body text should be Futura PT Book at a point size of 9 to 12. Paragraph point size should stay consistent throughout an entire document. Use the styles below as a guide for titles and sub-headers.

CAPTIONS

LOGO

The Open Door logo features a circle with a circular stroke surrounding it. The circle symbolizes the unity and completeness of the church community, while the stroke represents the protection and support offered by the church. The logo is designed to be simple, clean, and easily recognizable, with the use of bold typography and minimalistic design. To ensure consistency and clarity, please adhere to the following guidelines when using the Open Door logo:

• Maintain ample space around the logo so it is not cluttered
• Always maintain the correct proportions of the logo
• Never stretch, distort, or alter the logo in any way.
• Use the full color logo when it is the focal point of a design
• Use a solid color logo when it is not the focal point

PHOTO USAGE

• Choose photos that align with our brand values: When selecting photos for Open Door Church, keep in mind that they should align with our brand values of community, knowledge, and authenticity. Photos should be inviting and represent the diversity of our church community.
• Use high-quality photos: All photos used should be of high quality and resolution. Blurry or pixelated photos are not acceptable.
• Avoid clichés: Avoid using clichéd or stereotypical images. Instead, strive for unique and creative photos that accurately represent our church community.
• Use appropriate filters and effects: When editing photos, use appropriate filters and effects to enhance the quality of the image. However, be careful not to alter the image in a way that distorts or misrepresents reality.
• Stay consistent: To maintain consistency in our brand, use a similar style of photography throughout all materials, including our website, social media, and print materials.